Regional Director, MENA and Global Practice Leader, MME
As a Regional Director - EMEA at Abacus, Asad Manzoor is responsible for Information Technology Solutions for the Mid-Market Enterprises (MME) segment of the firm. Asad is spearheading the company’s rapid and aggressive shift to digital solutions as his portfolio includes growth revenue, operations, sales and marketing across MENA, Africa and Europe.
Prior to assuming his current role, Asad has served distinctive leadership roles in the firm. In 2006 he joined Abacus Consulting as Assistant Vice President of Mid-Market solutions. He soon assumed the responsibility of leading the practice throughout MENA and progressed towards Africa and Europe. Asad is currently leading a team of over 200 sales and technical professionals across the EMEA region and has worked in over 25+ industry sectors with his core expertise in retail, pharmaceuticals, manufacturing and textiles.
Asad has been honored with numerous awards and recognition for his leadership and strategic developments through his firm belief in making the vision into reality.