The transformational shift to the cloud began a few years back. Forward-looking organizations that invested heavily in digital transformation gradually started to shift their entire infrastructures online to become flexible, agile, and intelligent enterprises. Today all sorts of businesses are forced to shift to the cloud due to the recent economic disruptions.
Every business wants to be able to thrive and grow, no matter what conditions come about. Covid-19 has taught us the best way to secure the business is by being agile and customer-oriented. As we shift to a completely digital era, innovation and building & maintaining customer relations are of utmost importance. A strong Customer Identity and Access Management (CIAM) strategy can be the foundation for your business's success. It helps by sorting and organizing your sensitive customer data in one place. It also helps you form creative and hyper-personalized marketing and sales strategies as well as build a frictionless customer experience.
Think about the last time you found an amazing website or app. Before using the service, you had to create a new account and create another password similar to all your other accounts, along with extra information. Annoying right?
The customer first interacts with your business through registration. Massive marketing budgets are invested in attracting customers to interact with your business, making it extremely important that you provide a smooth customer journey right from the get-go. A strong CIAM platform will allow your customers to register easily through modern, and secure, methods such as single sign-on (SSO) or multi-factor authentication (MFA). After the customer has gained access to your services and products, you need to gather and collect data to personalize and enhance the customer experience. CIAM also offers you strong analytical capabilities that allow you to effortlessly gain deep insights into your customer to support your customer-facing departments and marketing initiatives. These phases, if connected seamlessly, lead to great customer acquisition, retention and overall trust. Let’s take a deeper dive into how CIAM can help you acquire more customers.
A ROBUST CIAM SOLUTION GIVES YOU:
A seamless customer journey
Increase in customer acquisition
A comprehensive view of your customer
The ability to focus on your customer needs
1. Keep Your Customers Engaged
First impressions matter, especially if it’s a barrier for your customers to interact with your business. CIAM solutions offer innovative ways for your customers to register and authenticate securely within seconds. Frictionless login allows you to smoothen the customer journey and save your customers from the work and stress of creating another password they’ll soon forget. CIAM solutions offer innovative ways to authenticate securely within seconds and without a password. Yes, without a password! So, no more password recycling leading to massive security risks. Registration and authentication are the first steps in your customer’s journey, and businesses need to make it a smooth and seamless process to retain those customers. This is just the beginning of how CIAM can help you acquire more customers.
2. Convenient Login
The average website conversion went down from 3.42% in 2014 to 2.58% in 2019. Customers giving up all their information on the first interaction was the norm but now it is looked down upon and may lead customers to look elsewhere. Similarly, nearly 50% of users expect a site to load within 2 seconds and nearly 60% forget their password frequently. Today’s customers demand and require an easier login process and that is exactly what a good CIAM solution would provide.
3. Simplifying Authentication
CIAM solutions offer innovative ways to authenticate securely within seconds and without a password. Modern passwordless methods include SMS, magic link, and touch ID authentication, improving customer acquisition & retention.
It’s fairly simple how SMS logins work. You enter your phone number, username or credentials, and you’ll receive a code to log in.
Magic links are one of the forms of passwordless login. Instead of users entering login credentials to sign in, they log in using a URL with an embedded token via email. On clicking the provided magic link, the user is redirected to the application — without using a password.
The touch ID, as in the name, just requires you to place your finger on your phone or device to give you access.
Many companies still struggle with complex and just bad login experiences. These frictionless and passwordless methods to login mitigate risky practices of recycling passwords and create a smooth and seamless experience for the customer, increasing retention and engagement. These features are easy to implement with experienced providers. To learn more, watch our webinar on how CIAM can help with customer acquisition and retention here. Below we'll show you what it looks like when you implement and customize a registration page with social logins from Auth0's CIAM Solution. Social logins increase registration rates by up to 50% and it's just a matter of a few clicks.
Auth0 allows you to simplify acquisition by securing and enhancing the login process as well as personalizing your solution so that you can build trust.
Auth0 provides you with a template that grants you superior security and extensions within a few clicks of a button.
Allow your customers to access your service or app using their social logins such as Facebook, LinkedIn, Twitter or more.
4. One Comprehensive View of the Customer Across Your Operating Companies (OpCos)
Hyper-personalization is the name of the game. Today customers expect you to deliver wherever they are, however they want and whenever they need you. This requires businesses to know their customers on a deeper level, tapping into their behaviours and interests. A robust CIAM solution can help you gather and highlight critical insights using various platforms and application data, under one profile. It offers you easy access to each customer's comprehensive view. If you choose to offer social logins, the CIAM solution will gather interests and other unique information about the customer through their social providers such as Facebook, Instagram, Twitter, and more. This rich compilation of data and the ability to offer insights in a single view is an excellent start to providing a personalized customer experience and creating well-targeted, responsive marketing campaigns and offerings.
5. Focus On What Matters
Developing and implementing these strategies is no easy task. Developers should focus on creating value for your business rather than building and maintaining security. Developing a login page with multi-factor authentication is cumbersome, especially if you want to start from scratch and include social logins from many different platforms. The processes can easily take up a few months and that’s not the end. Developers then have to manage errors and constantly maintain security against cyber attacks. Auth0 provides you with a CIAM solution that allows you to add all these features along with customization in a few clicks of a button.